CASE STUDY · BRANDING & SOCIAL MEDIA

con amor

con amor

con amor

the ones that feel like you.

the ones that feel like you.

the ones that feel like you.

A fresh, playful identity for a women’s footwear brand where style, variety and accessibility meet — from consumer insights to logo, palette and a social media system.

CLIENT

@conamormx

INDUSTRY

Women’s footwear · e-commerce

SCOPE

Brand strategy, visual identity, social media

BASED IN

Monterrey, MX

01

BRAND OBJECTIVE

Build a fresh, contemporary and recognizable brand that makes Con Amor Mx a go-to for women’s footwear — where style, variety and accessibility meet.

Build a fresh, contemporary and recognizable brand that makes Con Amor Mx a go-to for women’s footwear — where style, variety and accessibility meet.

Build a fresh, contemporary and recognizable brand that makes Con Amor Mx a go-to for women’s footwear — where style, variety and accessibility meet.

02

CONSUMER INSIGHTS · HOVER EACH ONE

What she needs, what we do.

01

She wants to look great without overspending.

02

She loves discovering new styles.

03

She needs to picture how to wear them.

04

Buying shoes online raises size doubts.

05

She values the little extras.

OPPORTUNITY →

Talk about accessible fashion.

03

CONTENT PILLARS

More styles, more possibilities.

More styles, more possibilities.

More styles, more possibilities.

The brand connects with women through fashion, personal style and the thrill of discovering something new — turning every new pair into a form of self-expression.

01 STYLE INSPIRATION

02 PRODUCT DISCOVERY

03 FASHION & TRENDS

04 SHOPPING EXPERIENCE

01 / 04

Style inspiration

✳︎ GRWM — get ready with me

✳︎ Office looks vs. weekend looks

✳︎ One pair, three outfits

✳︎ Shoes that complete the outfit

04

BRAND KEYWORDS · HOVER FOR ESPAÑOL

Ten words, one personality.

Ten words, one personality.

Ten words, one personality.

Fashion-forward

Playful

Expressive

Trendy

Versatile

Accessible

Feminine

Personal style

Everyday fashion

Self-expression

05

KEY BRAND MESSAGE

More than finding the perfect pair, it’s about finding the ones that feel like you.

More than finding the perfect pair, it’s about finding the ones that feel like you.

More than finding the perfect pair, it’s about finding the ones that feel like you.

“Más que encontrar el par perfecto, se trata de descubrir aquellos que van contigo.”

06

COLOR PALETTE

Claret leads, everything else flirts.

Claret leads, everything else flirts.

Claret leads, everything else flirts.

Ж

CLARET

#7A0029

Ж

WINE

#4C0024

Ж

PINK

#F699AE

Ж

PASTEL PINK

#FFD5E9

Ж

SKY

#B1CFEF

Ж

MILK CHOCOLATE

#441910

Ж

SPRING WOOD

#F9F6EF

CLARET

#7A0029

WINE

#4C0024

PINK

#F699AE

PASTEL PINK

#FFD5E9

SKY

#B1CFEF

MILK CHOCOLATE

#441910

SPRING WOOD

#F9F6EF

07

KEY VISUAL CONCEPT

08

PHOTOGRAPHY DIRECTION

09

THE LOGO · BEFORE & AFTER

From clip-art to a signature.

From clip-art to a signature.

From clip-art to a signature.

BEFORE

AFTER

10

SOCIAL MEDIA · IN ACTION

A little drama never hurt.

A little drama never hurt.

A little drama never hurt.

11

IN HER WORDS

“I loved working together! You completely understood what I wanted to convey with the brand, and I loved how you gave it a new look without losing its essence — I loved everything!”

“I loved working together! You completely understood what I wanted to convey with the brand, and I loved how you gave it a new look without losing its essence — I loved everything!”

“I loved working together! You completely understood what I wanted to convey with the brand, and I loved how you gave it a new look without losing its essence — I loved everything!”

“Me encantó trabajar juntas! Entendiste completamente lo que quería transmitir con la marca y encantó cómo le diste una nueva imagen sin perder su esencia, amé todo! Muchas muchas gracias 🥹💖”

— founder, Con Amor Mx

12

WHAT WE DELIVERED

From insight to the feed.

From insight to the feed.

From insight to the feed.

Brand objective

Consumer insights

Content pillars

Brand keywords

Key brand message

Color palette

Key visual concept

Photography direction

Logo

Social media posts

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